Launching Your Beauty Brand: A Small Business’s Guide to Packaging

Launching your own skincare or makeup line is an exciting journey. However, one of the biggest hurdles for startups is sourcing high-quality cosmetic packaging for small businesses. The challenges are real: high minimum order quantities (MOQs), confusing supply chains, and the struggle to balance cost with quality.​

Fear not! With the right strategy, you can find beautiful, functional packaging that aligns with your budget and brand vision.​

1. Start with Stock Packaging​

Before investing in custom cosmetic containers, explore stock cosmetic packaging options. Suppliers like Belzey Pack maintain an inventory of popular cosmetic bottles, cosmetic jars with lids, and cosmetic tubes that are ready to ship. This is the most cost-effective and fastest way to launch your product—especially when you need small-order cosmetic packaging.​

2. Understand MOQ (Minimum Order Quantity)​

Always look for suppliers that offer low-MOQ cosmetic packaging. This allows you to place a smaller initial order to test the market, without being stuck with thousands of unused units. Many suppliers have low or no MOQ requirements for their stock cosmetic packaging items.​

3. Wholesale Doesn’t Mean Massive Quantities​

The term “wholesale cosmetic packaging” can be misleading for small businesses. Today, many cosmetic packaging suppliers cater specifically to the indie brand market, offering wholesale cosmetic containers with tiered pricing. This means you can still get wholesale rates, even if you’re not ordering pallets at a time. Look for wholesale skincare packaging suppliers that explicitly welcome small businesses.​

4. Simple Customization for a Unique Touch​

You can make stock cosmetic packaging feel custom with small tweaks. Ask your supplier about these options:​

  • Custom Cosmetic Boxes: Adding your logo and design to a standard box.​
  • Private Labeling: Having your logo printed directly onto stock airless bottles or cosmetic jars.​
  • Custom Caps and Lids: Swapping out a standard cap for a colored or wooden alternative.​

These are affordable ways to achieve the look of custom cosmetic packaging—without the high cost of tooling.​

Belzey Pack: Empowering Small Beauty Businesses​

At Belzey Pack, we’re built to support entrepreneurs. We pride ourselves on being a go-to cosmetic packaging supplier for small businesses. Our extensive range of in-stock cosmetic packaging comes with low minimum order requirements, and our team is ready to guide you through the selection process.​

We offer everything you need to get started:​

  • Bottles for skincare products (airless pumps, droppers, lotion bottles)​
  • Cosmetic jars and containers in various sizes and materials​
  • Lip gloss tubes and cosmetic tubes​
  • Custom-printed cosmetic boxes to complete your brand’s look​

Don’t let packaging be a barrier to launching your dream. Explore our cosmetic packaging for small business solutions today and take the first step toward building your beauty empire!